Assessing the level of difficulty in digital marketing is akin to determining the level of skill required to bake a perfect donut. Like baking, digital marketing involves some essential skills that form the foundation of any campaign. For example, knowing how to set up a website, create engaging content, or use social media platforms are all necessary skills in digital marketing. However, the level of difficulty varies depending on the type of campaign you want to create and the specific skills required to achieve your marketing goals. Just like baking a simple glazed donut is different from crafting a complex donut with various fillings and toppings, executing a straightforward digital marketing campaign is vastly different from designing a complex one with multiple objectives and a range of strategies
Digital marketing is an expansive field with several different branches. Typically, digital marketing agencies offer an array of services such as PPC (Pay Per Click), social media marketing, content marketing, and SEO, each requiring a unique combination of skills, expertise, and abilities to execute effectively. With the pandemic and other geopolitical forces at play, the digital marketing industry is growing rapidly, generating interest from more people than ever before. In 2021, Hubspot reported that 69% of marketers invested resources in SEO, with that number steadily increasing every year. Furthermore, research shows that 82% of marketers actively use content as an advertising tool, with 56% finding it powerful and effective and 10% hailing it as their top ROAS (Return on Advertising Spend). The internet is rife with statistics and reports showcasing the digital marketing boom and the increasing numbers of individuals seeking to enhance their digital marketing skills.
Despite its vastness, digital marketing is not an exclusive field. In today’s world, it is entirely feasible to learn digital marketing and become a proficient practitioner. Additionally, if one prefers to learn from experienced professionals, there are several well-designed training programs and courses that can help.
Digital marketing is a complex field that requires years of practice and skill-honing to become a top-level practitioner. However, not everyone has the time to invest in this kind of training. That’s where full-service digital marketing agencies come in. By hiring a team of experts with broad knowledge and mastery of specific skills, clients can access a tribe of marketing movers and shakers all at once. As a digital marketing agency that has been leading the parade since 2016, we know what it takes to do digital marketing right. In this blog post, we will break down the hard skills, domain and platform-specific capabilities, and essential soft skills needed for success in the field. We’ll also discuss the best options for acquiring digital marketing services, as well as recommend a place to launch your career. So, get your pencils ready, and let’s dive in!
The Soft Skills of Digital Marketers
Soft skills are personal qualities that help people interact effectively with others. Examples of soft skills include communication, teamwork, critical thinking, and stress management. Despite the name, soft skills are just as important as technical skills in the workplace. In fact, research from Harvard, Carnegie, and Stanford found that 85% of job success comes from well-rounded soft skills.
While some people may have a natural inclination towards certain soft skills, anyone can develop and improve them through training. Investing in soft skills can also be very profitable, with ROI for training programs reaching up to 250%.
In digital marketing, certain soft skills are particularly important. For example, empathy helps marketers understand their target audience and communicate with them effectively. Creativity is essential for coming up with fresh and original ideas that capture people’s attention. Problem-solving skills are necessary for overcoming challenges in marketing campaigns. Adaptability is key in an industry that is constantly changing. And self-management skills are important for staying organized and focused on long-term goals.
Just as a donut needs a delicious filling to truly captivate the taste buds, technical skills alone are not enough to succeed in digital marketing. Soft skills, like the filling, are what give digital marketers their flavor and make them stand out. Empathy, creativity, problem-solving, adaptability, and self-management are some of the key soft skills that can transform a good marketer into a great one. By investing in soft skills training, digital marketers can sprinkle some magic on their marketing and achieve even sweeter results
BlueBrook Media offers expert digital marketing services to help businesses reach their full potential. Our team can work with you to optimize your operations, improve efficiency, and stay ahead of the competition. From customer service to content creation and data analysis, we have the expertise to help you succeed. Contact us today (941) 499-7244 to learn more and start your digital transformation journey with confidence.
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